Peter Fader ( from The Wharton School and Zodiac, about putting customer lifetime value (CLV) front and center when it comes to developing and executing marketing strategies. Is your organization customer-centric? Does your product team dive into the demographics of your customers to figure out what features will make them as happy as possible? If so, then you’re doing it all wrong! Perhaps. The Power Hour is live Monday Friday from 11am 1pm CST. Peter Fader’s book trying to correct that misguided understanding was first published in 2012 (an updated edition was published in 2020), and he came on the show in 2017 as part of his dedicated mission to educate! Less than a year after the show, he’d exited one startup and founded another-both heavily based on the material we discussed in this episode-while continuing to teach at Wharton.įor complete show notes including transcript and links to items mentioned in the show, see the original show page: #070: The Case for Customer Lifetime Value with Dr. Real-Time Episoden werden gerade abgespielt. At The Power Hour we focus on subjects which inform and educate about the real challenges we face as a nation. In each edition, Joel Hilliker, managing editor of the Philadelphia Trumpet sits down with Trumpet write Listen Later. The Power Hour Legacy Lives on with your host, Daniel Brigman. Customer-centricity: still an incredibly popular topic inside many organizations, and still regularly misinterpreted as the need to provide a delightful experience for all customers. Trumpet Hour is the voice of the Trumpet newsmagazine. Power Hour Nation Podcast Daniel Brigman News 4.2 14 Ratings The Power Hour Legacy Lives on with your host, Daniel Brigman.
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